CunningLinguist

two more photo shoots wrapped. i can expect delivery of my cds in the morning with my images at the 7am call. i should go to be early tonight, stayed up until 2 am talking to vic, planning and trying to figure out what we`re going to do.

i managed to get everything i needed to done for plan to be at least marginally successful. i got fingerprinted, got it fedexed to trinidad. hopefully i`ll get it back by next wednesday.

now i just need to work out how i`m paying for my ticket. today was a lot better. even though we were shooting small children. the old adage never work with animals and small children, i think is even more applicable in an advertising environment.

we were working with a five year old this morning and managed to get her co-operative for about an hour at which point she declared she was bored and didn`t want to do anymore. a little coaxing and we got a few more images that were useful.

this afternoon we had the pleasure of a three year old boy, he was cute but he`d missed his afternoon nap and was in no mood to play nice after 45 minutes. we figure we can photoshop together what we need from the images we have.

it`s always so entertaining to see the finished product. all the retouching, all the touch ups, a nip here, a tuck there. this is why i said the first matrix is advertising. nothing you see is real, it is all an illusion.

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advertising, photo shoot

today marks the beginning of four days of location photography.

my first photo shoot here starts in about two hours. i`m a little nervous, i`ve never worked with this photographer before, we`re shooting models on location, also new to me.

but this is what i live for, the challenge. the concept is done and approved, this is the execution, the details, making sure everything is the way you want it, all of it has to pull together.

from my limited interaction with the photographer he seems skilled and willing to take instructions. i really hate the know it all ones who ignore your suggestions. but i suppose i use the same argument, you`re the client, i`m the professional, fuck off and let me do my job.

i`m looking forward to the next couple of days. i`m not an adrenaline junkie, per se, but i do enjoy working under pressure and the thrill of the deadline. and this job is going to the wire. after the four days of photography, i have to produce finished art for outdoor material – bus sides, bus backs, billboards, plus newspaper advertising in time for the launch feb 8. tentative approval date for client is a week from today.

i`m not sure why all of this makes me so giddy, if it`s my first campaign here, the general quality of the work, my level of involvement in the project or all of the above. i feel good about it and not that i don`t always give my best, but there`s a little extra effort on my part to make sure that it all comes together on time.

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art direction, photo shoot